Why was everyone obsessed with tequila this season on "Entourage"? In the show, Turtle (Jerry Ferrara) became a tequila entrepreneur and signed up Vince (Adrian Grenier) to hawk a product named Tequila Avion. Tequila soon takes over Hollywood as the "in" drink, trumping vodka, and in an episode named "Tequila and Coke," Turtle sends cases to Mark Wahlberg, James Cameron, Diddy and even Pauly Shore. There was also an episode this season named "Tequila Sunrise." It turns out the tequila that Vince is a spokesperson for is the real deal. Tequila Avion launched this summer in New York and California, with plans to expand to other states based on consumer demand. Available in Silver, Reposado and Anejo varietals, the brand was created by Ken Austin and Kenny Dichter, who co-founded Marquis Jet. Dichter also happens to be a friend of "Entourage" creator Doug Ellin. Coincidence?
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